![]() Most importantly, the campaign fulfilled what the brand set out to do, which was to present the brand in a fun and unique way that made it possible for users to embrace Schick as a fan favorite. "Razorbombing," took on a life of its own, thriving on and off the web, much like the success of "horsemanning" and was featured in national media outlets around the world, such as NBC, Mashable, MediaPost, The Sun, and more. The "Shave the World" contest further propelled and motivated users to submit their entry and as a result, there was a signifiant amount of sharing across major social media platforms including 20 million impressions, nearly 140,000 views to Schick content and an average CTR of 1.2% (10x the industry average). The 14 custom original posts sparked and sustained user interests who were eager to submit and share their favorite "Razorbombing" shots. And, yet that's exactly what this campaign achieved with a new NEW planking trend. It's not often that a social media campaign goes viral and has the sustaining power to influence culture with a new global trend. Save when you order Schick Xtreme3 Razors Triple Blade Disposable Sensitive and thousands of other foods from Giant online. The contest featured 14 custom original posts of users' best photos, as well as an opportunity to win $10,000 for the most original photo. ![]() Dermatologist-tested Our sensitive razor’s Aloe Comfort Strip protects skin from irritation. Long-lasting blades Get up to 11 shaves with each Schick Xtreme3 Sensitive Razor for a total of up to 88 shaves per pack. Get Schick Xtreme 3 Sensitive Skin Mens Triple Blade Disposable Razor delivered to you in as fast as 1 hour via Instacart or choose curbside or in-store. BuzzFeed introduced the "Shave the World" contest where users were invited and encouraged to submit their most creative photos that featured all the different ways that a Schick razor could be used to shave anything or everything. Head razor Its 3 flexible razor blades make the Schick Xtreme3 a great razor for head shaving. Taking inspiration from BuzzFeed's own "horsemanning" a viral phenomenon that was an off-shoot of "planking," BuzzFeed decided to create a "new NEW Planking" with Razorboming. with three flexible blades the Schick Xtreme 3. Schick Xtreme 3 PivotBall Disposable Razors for Men - 3ct 1.99 Barbasol Shaving Cream Aloe - 10.5oz 1.99 Barbasol Shaving Cream Original - 10.5oz 5.99 Schick Xtreme Bamboo Hybrid 3-blade Men's Recyclable Disposable Razors - 3ct 11.99 Schick Hydro 5 Blade Skin Comfort Sensitive Razor - 2ct 26. BuzzFeed partnered up with Schick and Edelman Digital to create a break-through social campaign that not only became a viral sensation, but put a culturally relevant spin on Schick razors. The revolutionary multi-axis pivot handle moves up and down and side to side, responding perfectly to contours.
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